Mothers and babies experience the Happy Cycle with Pigeon


If there’s one thing only mothers can fully understand, it’s the joy of having a healthy, happy child. From pregnancy to giving birth, from breastfeeding to weaning, every milestone in a child’s growth is significant—and Pigeon understands this full well.

Pigeon’s system of care products ensures every mother a Happy Cycle of looking after the baby’s health and comfort. “Babies are truly bundles of joy, and Pigeon enhances this beautiful experience through the Happy Cycle,” says Maye Yao Co Say, Chief Operations Officer of Richwell Phils. Inc., the exclusive distributor of Pigeon in the Philippines.

Through Pigeon’s line-up of baby feeding essentials, mothers and babies can now experience what the brand calls the “Happy Cycle.” “Taking care of your baby starts when you give him one of his most basic needs: your breast milk,” begins Yao Co Say. And Pigeon, she says, makes this moment a remarkably convenient and comfortable experience through easy-to-use products that are designed to meet the “happiness quotient” of both mom and baby.

Expressing—the act of taking milk from your breast naturally—is the first step to the Pigeon Happy Cycle. “From the moment you breastfeed your baby, Pigeon is already there to support you and make the process more comfortable,” points out Yao Co Say. Indeed, Pigeon breast pumps and other breastfeeding accessories allow you to extract your milk securely and with ease.

The Happy Cycle then continues with the proper storage of expressed milk. With Pigeon storage bags and containers, you can simply put away and store your milk so your child can still have it later on. That way, no amount of milk from you is wasted, and its nutrients and freshness are kept intact. In addition, Pigeon boasts the most complete collection of breast care accessories: breast pads, breast care gel, soft silicone nipple shield, and nipple care cream.

Then, of course, there’s feeding your baby, the third step in the Happy Cycle. “Because it’s a unique experience, a bonding moment between mothers and their newborns, feeding is always an experience I personally cherish,” shares Yao Co Say, herself a mother of 2.

Developed more than 50 years of research and study, Pigeon Peristaltic PLUS Technology enhances every mother and baby’s feeding experience through the PERISTALTIC PLUS NIPPLE that helps your baby avoid nipple confusion, which occurs once your baby starts to shift from breastfeeding to bottle-feeding or vice versa.

Finally, there’s cleansing and sterilizing, the last but equally important step in the Happy Cycle. “Because babies have yet to strengthen their immune systems, they are more prone to disease or discomfort that may be caused by germs and bacteria,” says Yao Co Say.

To boost baby protection, Pigeon liquid cleanser is 100% food grade to ensure maximum safety. Pigeon sterilizers are also convenient, durable, and easy-to-use, syncing well with every parent’s busy and fast-paced lifestyle.

“Moms today definitely have a lot on their plate—they are skilled multi-taskers who juggle different life priorities,” observes Yao Co Say. “But ask many and they will say that motherhood is really the best and most rewarding job of all. Pigeon’s Happy Cycle aims to be their companion throughout this life-changing journey.”

For more information on Pigeon products, call 441 1717 or customer hotline 990-5437.You may also visit the website at, or the Pigeon Facebook page at


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