At Condura COOLturang Tahanan held at Manila House, BGC on May 29, 2019, Condura expands further into the “No Frost” refrigerator category unveiling five models: ULTIMA (multi-door and side-by-side models), MAXIMA, OPTIMA, and PRIMA.

Concepcion Durables, Inc. Vice Chairman. Renna Hechanova Angeles welcomed guests and explained that the theme of Condura COOLturang Tahanan means that Condura aspires to provide solutions that would help keep Filipino hospitality alive in every home. That for Condura, the Filipino always comes first.

Host Suzi Abrera interviewed Chef Rob Pengson, who discussed his roots and influences, the Filipino practices and stories he draws inspiration from when coming up with new food offerings and concepts, challenges encountered as a chef and entrepreneur, as well as his considerations when it comes to refrigeration and food storage.

In a showcase of Real Condura Filipinnovation from Real Filipino Inspirations, CDI executives, namely, Chairman, Ton Concepcion and CLS President, Harold Pernikar, Jr. further discussed the Condura mission and explained what Real Condura Filipinnovation is—innovative solutions stemming from Real Filipino Inspirations. That in every Condura product created, the needs of the Filipinos come to mind first and foremost.

CDI Chairman Ton Concepcion capped the session with a promise that their resolve as a company would remain strong as ever as they move into a new era, staying true to the Condura principles of creating life- enhancing, quality products with the Filipino family in mind.

Geared towards offering solutions to the growing sophistication and complexity of the Filipino way of life and staying true to the importance of Family and Getting Together, the No Frost refrigerator line serves to be a sleek and functional showpiece in any Filipino home. Chic and elegant in design, it harmonizes with its surroundings and elevates the atmosphere of both classic and modern kitchens. Equipped with state-of-the- art No Frost, inverter technology, and smart features, they ensure that food is kept fresh and odor-free and both the interior and exterior of the units are well-maintained for worry-free living.

As Condura opens a door to tomorrow, it does so with the intention of keeping on with the principles and values set by founder, Jose N. Concepcion, Sr., and carry out his vision for the Filipino people, innovating in the hopes that every Filipino may look ahead to a brighter, cooler future, made especially for them.

Each of the five No Frost refrigerators caters to the specific needs each household may have while providing best value, top-grade efficiency and performance. All models are equipped with an Inverter Compressor, providing low noise, fast cooling energy efficiency, as well as an R600a Refrigerant that provides non-toxic, environment-friendly cooling performance with faster heat absorption compared to other refrigerants.

Condura COOLturang Tahanan was hosted by Suzi Abrera and featured a panel comprised of Chef Rob Pengson and CDI executives, namely, CDI Chairman, Ton Concepcion and CLS President, Harold Pernikar, Jr. Following the panel discussion and raffle draw, guests were invited into the COOLturang Tahanan Kitchen where they experienced the products and modern Filipino kitchen atmosphere at their leisure, while enjoying their halo-halo.


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