Manila, Philippines – Following the brand’s biggest re-launch to-date and its movement of rallying parents to choose only the gentlest products for their babies and kids, JOHNSON’S® teams up with Mercury Drug Foundation, Inc., the corporate social responsibility arm of the Mercury Drug Corporation, to extend gentleness beyond its products and into helping mothers and newborn babies in critical need.
Staggering global reports from the World Health Organization (WHO) records 7,000 newborn deaths every day with most cases happening within the first six days after birth. In the Philippines alone, about 4 Filipino mothers and 56 infants die daily due to preventable causes such as poor maternal health, inadequate access to health services, and the lack of newborn care, among many others. ¹
In partnership with Mercury Drug Foundation, JOHNSON’S® hopes to help newborns and their mothers within the critical first few weeks by providing maternity kits that will contain toiletry items, garments, and the all-new JOHNSON’S® CottonTouch™. Clinically proven mild and safe from the first day of life, JOHNSON’S® CottonTouch™ is the first and only product line especially designed for newborn sensitive skin.
Support the #ChooseGentle Movement today! Every purchase of JOHNSON’S® products in Mercury Drug stores nationwide until September 30, 2019 will help fulfill 3,600 maternity kits for turnover to mothers and newborn babies in the select hospitals and birthing centers nationwide.
Visit Facebook.com/JohnsonsBabyPhilippines to know more about how you can #ChooseGentle.